A parcel to a wrong or incomplete address was always going to fail — you just paid forward and return freight to find out. In India's Tier-2/3 markets, addresses cause 20–25% of RTOs.
Catch it before the label
- Validate and standardize the address at order intake
- Score it and suggest corrections before the label is generated
- Check pincode serviceability and historical success rate for that area
Every address fixed pre-label is an RTO that never happens — the cheapest return to prevent is the one that never ships.